Reviving Dormant Customers in Machine Shops

In this episode, we're diving into the often-overlooked but incredibly valuable topic of re-engaging dormant customers. After exploring how to grow current customer relationships in our previous episode, we're now shifting focus to those who've slipped away. We'll discuss why customers become dormant, how it's not always due to negative experiences, and the subtle art of re-engagement. You'll hear firsthand about the strategic approaches and real-life examples from our own experiences in reigniting these old flames. Whether you're looking to improve on-time delivery, uphold product quality, or navigate pricing changes, this episode is packed with actionable strategies to help you bring dormant customers back into the fold. Join us as we unpack the tools and tactics necessary to transform lost opportunities into revived partnerships.