Marketing Against The Grain
How Beehiiv Uses ‘Drop Marketing’ To Create Buzz
Dec 31, 2024
Discover the intriguing concept of drop marketing and how Beehiiv leveraged it to create a buzz with their audio newsletter releases. The discussion highlights meticulous planning, with launches organized 90 days in advance, and emphasizes selecting the right channels for maximum impact. Learn how employee and customer advocacy can amplify your marketing efforts. Join Kipp and Kieran as they unpack these innovative strategies, featuring insights from Alex Lieberman, co-founder of Morning Brew.
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Quick takeaways
- Beehiiv's success with drop marketing stems from meticulous 90-day planning and strategic channel selection to maximize engagement.
- Employee and customer evangelism are crucial for creating buzz and driving brand loyalty, which significantly contributes to revenue growth.
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