Marketing Against The Grain How Beehiiv Uses ‘Drop Marketing’ To Create Buzz
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Dec 31, 2024 Discover the intriguing concept of drop marketing and how Beehiiv leveraged it to create a buzz with their audio newsletter releases. The discussion highlights meticulous planning, with launches organized 90 days in advance, and emphasizes selecting the right channels for maximum impact. Learn how employee and customer advocacy can amplify your marketing efforts. Join Kipp and Kieran as they unpack these innovative strategies, featuring insights from Alex Lieberman, co-founder of Morning Brew.
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Product Roadmap for Drop Marketing
- Define your product roadmap 90 days in advance, outlining features for each two-week period.
- This builds confidence and demonstrates product velocity, crucial for attracting users.
Internal Team Preparation
- Prepare your team internally by training them on new product features and customer experience.
- This ensures a smooth external launch and a positive customer experience.
Drop Calendar
- Establish a drop calendar, selecting channels, creative materials, and specific dates for announcements, amplification, and reminders.
- Choose channels relevant to your audience and prepare engaging content for each stage of the drop.