Harnessing Drop Marketing for Effective Product Launches

Ever wondered how Beehive managed to make a splash with their audio newsletter drop? 

Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co-founder). Learn more about how Beehiiv planned their drops 90 days in advance, the importance of picking the right channels and creative for your drop calendar, and the power of employee and customer evangelism. 

Mentions

• Alex Lieberman https://www.linkedin.com/in/alex-lieberman/
• Alex’s Marketing Against the Grain episode https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510&l=ko
• Beehiiv: https://www.beehiiv.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.