AI Chat: ChatGPT, AI News, Artificial Intelligence, OpenAI, Machine Learning AI in Advertising with Kyle Thomas, Chief Scientist at MotiveMetrics
Dec 1, 2023
Kyle Thomas, Chief Scientist at MotiveMetrics, discusses the transformative impact of AI in advertising. Topics include optimizing paid search, automatic generation of winning ad copy at scale, high-throughput multivariate testing, and understanding non-conscious purchase motivations. They also explore the concept of chat GPT and its ability to uncover user details through typing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Using AI to Maximize Returns in Paid Search
02:24 • 3min
Understanding Non-Conscious Purchase Motivations with AI
05:36 • 15min
Integration of Psychological Trait Data for Behavior Prediction using AI
20:25 • 3min
Exploring the Concept of Chat GPT and its Surprising Findings
23:51 • 6min