Kyle Thomas
Chief Scientist at MotiveMetrics
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Dec 1, 2023 • 28min
AI in Advertising with Kyle Thomas, Chief Scientist at MotiveMetrics
Kyle Thomas, Chief Scientist at MotiveMetrics, discusses the transformative impact of AI in advertising. Topics include optimizing paid search, automatic generation of winning ad copy at scale, high-throughput multivariate testing, and understanding non-conscious purchase motivations. They also explore the concept of chat GPT and its ability to uncover user details through typing.
