AI in Advertising with Kyle Thomas, Chief Scientist at MotiveMetrics
AI Chat: ChatGPT, AI News, Artificial Intelligence, OpenAI, Machine Learning
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Understanding Non-Conscious Purchase Motivations with AI
In this chapter, MotiveMetrics discusses how they use AI to understand non-conscious purchase motivations. They explain their use of machine learning AI techniques to understand people and behavior within Google. They also highlight the advancements in generative AI models for content creation.
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Transcript
