The Art of Online Business
Making 6-Figures Teaching Creators How to Get Sponsorships Featuring Justin Moore
Jan 20, 2025
Justin Moore, a sponsorship coach and founder of Creator Wizard, shares his inspiring journey from corporate life to guiding creators in securing brand deals. He discusses the post-pandemic shift in buyer behavior and emphasizes the importance of trust-building for effective partnerships. Listeners gain insights into navigating sponsorships, negotiating better deals, and the evolution of Creator Wizard's educational offerings. Justin also highlights the power of authentic relationships and selfless support in fostering creativity and business growth.
39:14
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Quick takeaways
- Justin Moore emphasizes the importance of systematic strategies for creators to successfully negotiate sponsorship deals and maximize income potential.
- The podcast highlights the shift in creators' focus from content creation to strategically managing business relationships to enhance profitability.
Deep dives
The Importance of Brand Sponsorships
Securing brand sponsorships can significantly impact a creator's income potential, often revealing lucrative opportunities that are not immediately apparent. The discussion emphasizes the challenges creators face in approaching brands and negotiating deals, highlighting the need for a systematic strategy. For example, a successful transition from receiving products for free to receiving payments is often a pivotal moment, as demonstrated by the host's experience when his wife successfully negotiated a sponsorship deal worth $700 a month. This early realization of the potential for financial gain through brand partnerships laid the groundwork for many creators to explore sponsorships more seriously.
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