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From Kickstarter to Big Box Retail Why Customer Feedback Is Key With Touchland Founder Andrea Lisbona
Jan 11, 2023
Andrea Lisbona, the innovative Founder of Touchland, shares her journey of transforming hand sanitizer from a mundane necessity into a stylish personal care revolution. She discusses how to use customer feedback for product innovation and building a loyal community, especially through Kickstarter. Lisbona emphasizes the power of social media in creating an authentic brand experience and explores the necessity of nurturing company culture during rapid growth, revealing lessons that can inspire entrepreneurs across industries.
29:09
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Quick takeaways
- Touchland revolutionizes the hand sanitizer industry by transforming it into a desirable beauty product through innovative design and joyful user experiences.
- The brand's community-driven approach, exemplified during its Kickstarter campaign, emphasizes the significance of customer feedback in shaping successful product offerings.
Deep dives
Creating a Unique Brand Identity
Touchland stands out in the personal care market by transforming the perception of hand sanitizers from a mundane necessity to a desirable beauty product. The brand emphasizes the importance of creating a joyful user experience, inviting consumers to 'Touch' and engage with the product rather than being driven by fear of germs. Founders recognized that the hand sanitizer category lacked excitement and sought to revolutionize it through sleek design, innovative packaging, and luxurious formulations. By shifting the focus from hygiene to enjoyment, Touchland has successfully captured attention and loyalty in both personal care routines and retail spaces.
