WorkParty From Kickstarter to Big Box Retail Why Customer Feedback Is Key With Touchland Founder Andrea Lisbona
Jan 11, 2023
Andrea Lisbona, the innovative Founder of Touchland, shares her journey of transforming hand sanitizer from a mundane necessity into a stylish personal care revolution. She discusses how to use customer feedback for product innovation and building a loyal community, especially through Kickstarter. Lisbona emphasizes the power of social media in creating an authentic brand experience and explores the necessity of nurturing company culture during rapid growth, revealing lessons that can inspire entrepreneurs across industries.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Touchland's Transformative Journey
02:03 • 6min
Leveraging Kickstarter for Community Engagement and Market Feedback
08:09 • 3min
Building an Authentic Brand Experience on Social Media
10:48 • 3min
Thriving Amidst Decline
14:01 • 8min
Building Team Culture in Fast Growth
22:10 • 7min