Leveraging Kickstarter for Community Engagement and Market Feedback

With a hunger for innovation, Andrea Lisbona decided she wanted to disrupt  and commodify an ordinary industry. The industry of choice? Hand sanitizer.

Since its launch 10 years ago (long before 2020 boosted hand sanitizer sales by three digits), Touchland has become the leading skin-forward hand sanitizer brand and sits as the most awarded hand sanitizer on the market.

On this episode of WorkParty, Andrea explores the lessons she learned launching a revolutionary personal care brand (on a global scale!) and shares how she built a visionary team along the way. 

Resources:

• To connect with Andrea Lisbona click here
• To follow along with Touchland click here
• To connect with Jaclyn Johnson click here
• To join the WorkParty click here
• To follow along with Create & Cultivate click here
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

Produced by Dear Media