Andrea Lisbona, the innovative Founder of Touchland, shares her journey of transforming hand sanitizer from a mundane necessity into a stylish personal care revolution. She discusses how to use customer feedback for product innovation and building a loyal community, especially through Kickstarter. Lisbona emphasizes the power of social media in creating an authentic brand experience and explores the necessity of nurturing company culture during rapid growth, revealing lessons that can inspire entrepreneurs across industries.