Marketing Operators
034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend
Nov 19, 2024
Explore the art of launching new marketing channels with insightful strategies and measurements. Dive into the complexities of consumer spending and how it shapes advertising decisions, particularly during peak seasons like Q4. Discover the effectiveness of newsletter advertising and the hurdles of incremental testing for larger brands. Learn about optimizing site speed to boost conversion rates and the delicate balance between creativity and measurement in marketing efforts. A must-listen for anyone navigating the rapidly evolving marketing landscape!
01:05:11
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Marketers must continuously monitor performance metrics, especially during politically charged seasons, to avoid complacency and declining results.
- Launching new marketing channels requires a data-driven approach with well-defined measurement frameworks to assess potential consumer engagement effectively.
Deep dives
Impact of Election Season on Marketing Performance
The recent election period has had a significant effect on marketing performance metrics, particularly CPMs and conversion rates. As discussed, some marketers initially perceived minimal impact, only to later experience a sharp decline in performance as election-related ad spending surged. This resulted in increased CPMs and reduced conversion rates, highlighting the volatility of marketing during politically active times. Marketers are reminded that confidence can lead to complacency, emphasizing the need for diligence in monitoring performance metrics, especially during major events like elections.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
