Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when to invest heavily versus cautiously testing.
00:00 Introduction
05:46 Consumer Spending Expectations and Market Trends
11:54 Preparing for Q4: Strategies and Anxieties
20:49 Launching New Marketing Channels: Strategies and Considerations
32:54 Exploring Newsletter Advertising Effectiveness
35:51 Challenges of Incrementality Testing for Larger Brands
39:09 Strategizing Scalable Marketing Channels
41:28 Launching New Channels: Best Practices
45:11 Balancing Measurement and Marketing Creativity
49:01 The Role of Out-of-Home Advertising
55:21 Testing Site Speed and Its Impact on Conversion Rates
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Related episode:
E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing
https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02
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