My First Million From Sleeping on Gym Floors to $100M with Alex Hormozi
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Feb 10, 2022 
Join Alex Hormozi, an entrepreneur who transformed his life from sleeping on gym floors to building a $100 million business. He shares powerful sales techniques that can help you earn $100k monthly and discusses the pivotal moments in his journey, including a transformative mastermind experience. Hormozi also reveals how he got ripped and maintains discipline with his strict schedule. With insights into marketing strategies and entrepreneurial growth, this conversation is packed with valuable lessons for aspiring business owners.
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Gym Turnaround Challenges
- Alex Hormozi initially offered gym turnaround consultations, averaging $100,000 in 21 days.
- This model failed due to gyms undercutting his prices, leading to significant refunds and stress.
Pivoting to Licensing
- Alex Hormozi pivoted to licensing his gym system after the consulting model failed.
- He initially charged $6,000, then $8,000, realizing the potential of this new business model.
Learn by Doing
- Gain sales experience before reading sales books to understand concepts practically.
- Find information to match real-life sales scenarios encountered, improving actionability.