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From Sleeping on Gym Floors to $100M with Alex Hormozi

My First Million

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Navigating Pitfalls and Pivots in Gym Business Models

This chapter details the speaker's journey navigating the challenges of a flawed gym launch business model that led to mounting refund requests. A strategic pivot to direct-to-consumer sales for transformation programs ultimately results in a breakthrough client transaction, laying the foundation for a new successful venture.

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