Prime Venture Partners Podcast How Stories Shape Decisions, Trust & Startup Outcomes — A Masterclass with Ameen Haque
23 snips
Nov 19, 2025 
Ameen Haque, founder of Storywallahs and a top storytelling coach in India, discusses the power of narrative in leadership and business. He argues that we’re all natural storytellers, emphasizing that actions often speak louder than words, as shown by Ratan Tata's example. Ameen shares how to make customers the heroes of your brand story and highlights the importance of crafting strong openings to engage audiences. He also touches on the allure of visual language and the necessity of editing for impactful storytelling. This conversation is a treasure trove for aspiring founders!
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Live The Story You Tell
- Storytelling is not just what you say; it's what you live and do each day.
- Authentic actions create the surplus that makes stories believable and contagious.
Ratan Tata Fixes The Car
- Ameen tells how Ratan Tata sat beside a driver and fixed a car to show equal treatment of people.
- The action demonstrated a lived value far stronger than any golden-letter statement at reception.
Turn Customers Into Ambassadors
- Convert customers, employees and partners into storytellers by delivering surplus in every interaction.
- Ask for video testimonials once you consistently exceed expectations.
