Breaking and Entering Advertising Podcast

#193: David Kolbusz, Chief Creative Officer at Orchard (PART ONE)

Nov 7, 2023
David Kolbusz, Chief Creative Officer at Orchard and an Adweek Creative 100, shares his fascinating journey from journalism to the forefront of advertising. He reflects on the critical influence of mentorship in his career and emphasizes the collaborative spirit of the industry. The conversation touches on crafting emotionally resonant holiday ads and inventive storytelling methods rooted in literature. Listeners can also look forward to juicy anecdotes about embarrassing ad blunders and the importance of customer service experience in shaping creative skills.
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ANECDOTE

Arts Over Sports Childhood

  • David Kolbusz chose arts over sports as a child due to injuries in sports.
  • His early artistic pursuits included reading, writing, music, and drawing lessons.
INSIGHT

Imagination Over Technical Skills

  • Access to creative tools today has removed barriers that once made creating difficult.
  • Now imagination is the most critical skill for creatives, while technical hurdles diminish.
ADVICE

Choose Mentors Wisely

  • Seek multiple mentors rather than relying on a single one to build your individual voice.
  • Chemistry and personal connection are crucial to benefiting from guidance.
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