Pocket.Watch CEO on the Kids Entertainment Business
May 23, 2024
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Chris Williams, CEO of Pocket.Watch, discusses the lucrative world of kids' entertainment on YouTube, highlighting the success of Ryan Kaji. They explore merchandising, brand deals, and the influence of AI on young creators in this insightful podcast.
The rise of electric vehicles in the US by 2030 indicates a shift towards cost-effective EV manufacturing to drive automotive industry evolution.
Companies like Pocket.Watch support YouTube kid stars like Ryan Kaji in transitioning to global brands through strategic expansion beyond YouTube videos.
AI's integration offers creators like Ryan Kaji efficient content creation tools, despite concerns about compensation, ensuring relevance in the evolving media landscape.
Deep dives
The Future of Electric Vehicles in the US
By 2030, over half of passenger cars sold in the US will be electric, with a focus on reducing costs to further boost EV adoption. Smarter manufacturing processes are crucial in making EVs more affordable, driving the future of the automotive industry.
Kids' YouTube Star Transformations
YouTube kid stars like Ryan Kaji, with billions of views, are transitioning to major motion pictures and expanding into global franchises. Companies like PocketWatch help these stars evolve from YouTube success to multi-platform brands through strategic expansion.
Building Successful YouTube Kids Stars
Success for YouTube kids stars involves talent, hard work, and understanding audience preferences. Creators like Ryan Kaji have garnered millions of subscribers and loyal fandoms through meticulous content creation tailored for kids worldwide.
Ensuring Child Performer Safety
Parental guidance and industry regulations are key in ensuring child performers' health, safety, and education are prioritized. Empowering parents with necessary information and compliance with regulations like the Kugan Laws safeguard child performers.
AI and Kids' Content Creation
AI plays a significant role in content creation, enhancing efficiency and scale. While AI advancements raise concerns about human compensation, embracing AI as a tool for creators ensures their relevance and effectiveness in the evolving media landscape.
Ryan Kaji is the reigning king of toy videos and one of YouTube’s biggest and highest-paid social media stars. Now, at the tender age of 12, he's getting his first Hollywood movie, with his parents as co-stars. Behind the Kaji empire is Chris Williams, CEO of kids entertainment media company Pocket.Watch. On this Circuit podcast, Emily Chang sits down with Williams to discuss the kids entertainment landscape, how kid YouTubers are making a killing across YouTube, merchandising, and brand deals, and how AI will present new challenges and opportunities for young creators.