The Circuit with Emily Chang

Pocket.Watch CEO on the Kids Entertainment Business

May 23, 2024

Chris Williams, CEO of Pocket.Watch, discusses the lucrative world of kids' entertainment on YouTube, highlighting the success of Ryan Kaji. They explore merchandising, brand deals, and the influence of AI on young creators in this insightful podcast.

51:47

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Episode guests

Chris Williams

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Episode notes

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Quick takeaways

The rise of electric vehicles in the US by 2030 indicates a shift towards cost-effective EV manufacturing to drive automotive industry evolution.

Companies like Pocket.Watch support YouTube kid stars like Ryan Kaji in transitioning to global brands through strategic expansion beyond YouTube videos.

AI's integration offers creators like Ryan Kaji efficient content creation tools, despite concerns about compensation, ensuring relevance in the evolving media landscape.

Deep dives

The Future of Electric Vehicles in the US

By 2030, over half of passenger cars sold in the US will be electric, with a focus on reducing costs to further boost EV adoption. Smarter manufacturing processes are crucial in making EVs more affordable, driving the future of the automotive industry.

Introduction

1min

A Journey of Success in Kid's Entertainment Industry

16min

Insights on YouTube Operations, Audience Demographics, and Advanced Manufacturing for EVs

3min

Expanding Brands Through Content Distribution and Compliance in Kids' Entertainment

16min

Creators, IP, and YouTube's Algorithm: Building Vs. Buying in Digital Space

2min

Exploring Mr. Beast's Success and the Future of Manufacturing Technologies

2min

Navigating Safe Digital Content for Kids

7min

Exploring the Future of a Young YouTube Star and Animated Universe

2min

Shifting Entertainment Landscape for Gen Alpha

6min

10.

Navigating the Landscape of Content Curation and Children's Safety Online

2min

Ryan Kaji is the reigning king of toy videos and one of YouTube’s biggest and highest-paid social media stars. Now, at the tender age of 12, he's getting his first Hollywood movie, with his parents as co-stars. Behind the Kaji empire is Chris Williams, CEO of kids entertainment media company Pocket.Watch. On this Circuit podcast, Emily Chang sits down with Williams to discuss the kids entertainment landscape, how kid YouTubers are making a killing across YouTube, merchandising, and brand deals, and how AI will present new challenges and opportunities for young creators.

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The Circuit with Emily Chang

Pocket.Watch CEO on the Kids Entertainment Business

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Future of Electric Vehicles in the US

Kids' YouTube Star Transformations

Building Successful YouTube Kids Stars

Ensuring Child Performer Safety

AI and Kids' Content Creation

Remember Everything You Learn from Podcasts