Creators, IP, and YouTube's Algorithm: Building Vs. Buying in Digital Space

Ryan Kaji is the reigning king of toy videos and one of YouTube’s biggest and highest-paid social media stars. Now, at the tender age of 12, he's getting his first Hollywood movie, with his parents as co-stars. Behind the Kaji empire is Chris Williams, CEO of kids entertainment media company Pocket.Watch. On this Circuit podcast, Emily Chang sits down with Williams to discuss the kids entertainment landscape, how kid YouTubers are making a killing across YouTube, merchandising, and brand deals, and how AI will present new challenges and opportunities for young creators. 

See omnystudio.com/listener for privacy information.