#814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking

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Jun 4, 2025

Chatri Sityodtong, CEO of ONE Championship, shares his incredible journey from poverty to leading a top-10 sports media franchise. He discusses the emotional preparation tactics used for athletes and the strategic growth fueled by ambitious social media engagement. Delving into the transformative power of martial arts, Chatri highlights how it shapes resilience and self-awareness, while also reflecting on the importance of authentic relationships in the sports business. Lastly, he addresses the challenges posed by AI and deep fakes in media authenticity.

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00:00 / 00:00

Chatri's Childhood Struggles

Chatri Sityodtong shared his tough childhood story involving his father's bankruptcy and abandonment of the family.
He reconciled with his frail father years later and found peace despite a complicated past.

00:00 / 00:00

Mother's Love as Strength

Chatri's mother moved in with him in his Harvard dorm to escape poverty.
Her love gave him strength and courage to persevere through hardship and financial struggle.

00:00 / 00:00

Early Career and Struggles

Chatri began his career obsessed with martial arts and investing.
After graduating poor, he pursued entrepreneurship in Silicon Valley and fought financial hardships with his mother.

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