Chatri Sityodtong

Founder and CEO of ONE Championship, one of the top-10 biggest sports-media properties in the world. Lifelong martial artist with a black belt in Jiu-Jitsu.

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Jun 4, 2025 • 2h 39min

#814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking

Chatri Sityodtong, CEO of ONE Championship, shares his incredible journey from poverty to leading a top-10 sports media franchise. He discusses the emotional preparation tactics used for athletes and the strategic growth fueled by ambitious social media engagement. Delving into the transformative power of martial arts, Chatri highlights how it shapes resilience and self-awareness, while also reflecting on the importance of authentic relationships in the sports business. Lastly, he addresses the challenges posed by AI and deep fakes in media authenticity.

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