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One Knight in Product
Adam Dille's Hot Take - The Product Trio is Outdated - Enter the Product Square! (with Adam Dille, SVP Product Engineering at Quantum Metric)
Dec 17, 2024
In this conversation, Adam Dille, SVP of Product Engineering at Quantum Metric, shares his insights on modern product development. He challenges the outdated product trio of PM, design, and engineering, proposing a 'product square' that includes a customer-facing team member. This addition can enhance customer insights and promote faster iteration. Adam also discusses the balance between catering to individual customer needs and broader goals while emphasizing the importance of team alignment for successful product outcomes.
21:40
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Quick takeaways
- The traditional product trio is outdated; a customer-facing team member, forming a square, enhances collaboration and product relevance.
- Embedding field team representatives improves customer insights in product development but requires balance to avoid prioritizing isolated requests.
Deep dives
The Evolution of Product Management Roles
The traditional trio of product management, design, and engineering is becoming inadequate in today’s dynamic business environment. A new model, referred to as a 'square,' incorporates a member from a customer-facing team, providing essential insights drawn from direct customer interactions. This inclusion is vital as product management roles have expanded, making it increasingly challenging for PMs to fully engage with customers while managing additional responsibilities like roadmap development and execution oversight. By embedding a representative from the field team, companies can enhance their understanding of customer needs, paving the way for more informed decision-making in the product development process.
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