One Knight in Product Adam Dille's Hot Take - The Product Trio is Outdated - Enter the Product Square! (with Adam Dille, SVP Product Engineering at Quantum Metric)
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Dec 17, 2024 In this conversation, Adam Dille, SVP of Product Engineering at Quantum Metric, shares his insights on modern product development. He challenges the outdated product trio of PM, design, and engineering, proposing a 'product square' that includes a customer-facing team member. This addition can enhance customer insights and promote faster iteration. Adam also discusses the balance between catering to individual customer needs and broader goals while emphasizing the importance of team alignment for successful product outcomes.
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Product Trio Outdated
- The traditional product trio (PM, design, engineering) is outdated.
- A "product square" adds a customer-facing team member for better customer focus.
Add a Field Person
- Include a customer-facing "field person" in your product team.
- This person should deeply understand customer needs and speak with customers regularly.
PMs Lack Customer Time
- Product Managers (PMs) often lack time for deep customer interaction.
- A dedicated field person bridges this gap, bringing valuable customer insights.