How I Built This with Guy Raz Happy Family Organics: Shazi Visram (2020)
Jul 4, 2022
Shazi Visram, the dynamic founder of Happy Family Organics, shares her inspiring journey from a business school idea sparked by a friend's struggles with feeding her twins to creating a multimillion-dollar organic baby food empire. She discusses the challenges of entering a competitive market dominated by giants, the innovative shift from jars to pouches, and the emotional rollercoaster of securing funding while staying true to her vision. Shazi's story highlights resilience, creativity, and the importance of addressing consumer needs in the world of baby nutrition.
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Motel Childhood
- Shazi Visram grew up in a motel her parents owned outside Birmingham, Alabama.
- It included amenities like a pool, restaurant, and bar, making her childhood unique.
Cultural Differences
- As a child, Shazi was the only South Asian kid in her private schools in Alabama.
- Despite feeling different at times, she had a positive experience and made friends.
Inspiration for Happy Family
- The idea for Happy Family came from a friend struggling to make fresh baby food for her twins.
- Shazi realized the market lacked convenient, high-quality organic options.