Happy Family Organics: Shazi Visram (2020)
How I Built This with Guy Raz
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From Struggle to Success: A Founder’s Journey
This chapter narrates the meteoric rise of a baby food brand fueled by a strategic advertising campaign, which propelled sales from $115,000 to $63 million. It highlights the personal sacrifices made by the founder, particularly in relation to their son's health, and the emotional toll of balancing family priorities with business ambitions. The discussion also covers the complexities of selling to a larger corporation and the dual impact of personal upbringing and luck on their entrepreneurial achievements.
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Transcript
