What Makes a Brand Valuable? | Hypebeast Interview w/ Andrew Rossow

An engaging interview highlights the essence of culture and fashion in today's world. The discussion centers around the value of intellectual property and its impact on branding, especially for younger generations. There's a deep dive into how self-expression is shaped by community and the interplay of diverse subcultures. The conversation also emphasizes the importance of creativity in branding, cautioning against the fear of perceived taste. Finally, it touches on the need for clearer legal frameworks in the evolving landscape of art collecting and NFTs.