What Makes a Brand Valuable? | Hypebeast Interview w/ Andrew Rossow
The GaryVee Audio Experience
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The Power of Intellectual Property and Branding
This chapter explores the crucial role of intellectual property (IP) in shaping consumer behavior and branding value. It highlights the importance of authentic and accountable brand creation, particularly for younger audiences, and emphasizes emotional connections through nostalgia and community. Additionally, the discussion covers the intersection of various cultures and subcultures, showcasing how diverse interests influence identity and communication in branding.
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