The Game with Alex Hormozi Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 460
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Nov 12, 2022 Ryan Daniel Moran, a savvy businessman and entrepreneur, dives into the art of customer experience with Alex Hormozi. They discuss crafting compelling offers that prioritize customer satisfaction before introducing any friction. Moran shares insights on the balance between demand stimulation and effective pricing, likening the marketing journey to crafting a memorable pickup line. The duo also explores the importance of community and the mindset of learning from failure, painting a vivid picture of entrepreneurial growth through engaging anecdotes.
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Unscalable to Scalable
- Do the unscalable first to get overwhelmed with business.
- Then, make the unscalable scalable with the added resources from new sales.
Gym Launch Story
- Before Gym Launch, Alex Hormozi and Layla turned around 33 gyms in two years, living in motels.
- This hands-on experience informed their product development, leading to $28M in revenue and $17M in profit in their first year.
Product-Market Fit
- Focus on promotion to find product flaws, then double down on the product.
- Finally, increase promotion after achieving product-market fit.
