The Game with Alex Hormozi

Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 460

Nov 12, 2022

Ryan Daniel Moran, a savvy businessman and entrepreneur, dives into the art of customer experience with Alex Hormozi. They discuss crafting compelling offers that prioritize customer satisfaction before introducing any friction. Moran shares insights on the balance between demand stimulation and effective pricing, likening the marketing journey to crafting a memorable pickup line. The duo also explores the importance of community and the mindset of learning from failure, painting a vivid picture of entrepreneurial growth through engaging anecdotes.

40:58

Creator website

Episode guests

Ryan Daniel Moran

Highlights

AI Chapters

Episode notes

Product First. Promo Second.

01:52

The Shift of Flow Before Friction in Generating Demand

00:57

The Delicate Dance of Desire

01:05

Intro

6min

Flow Before Friction: The Key to Marketing Success

14min

The Dynamics of Demand and Pricing

11min

Unlocking Business Potential Through Effective Strategies and Marketing

4min

The Grand Slam Mindset: Embracing Failure for Business Success

4min

The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(0:53) - Structure offers for exceptional customer experience.

(7:17) - Comparison: Pickup lines vs. marketing confidence and conviction.

(10:30) - Offer's role, anti-MVP, "flow before friction" explanation.

(18:42) - Alex's ventures grow fast—focus on flow or primary lever?

(22:35) - Demand strategy: Meet capacity or create scarcity for growth.

(32:44) - $100M Offers book sections: Market, product, enhancers detailed.

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Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

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