Millionaire University

The Four C's of High Converting Videos | Kim Rittberg (MU Classic)

Sep 20, 2025
Guest
Kim Rittberg
Kim Rittberg, a former TV producer and media strategist, dives into the transformative power of video content. She shares her journey from launching Us Weekly's first video unit to coaching entrepreneurs on-camera confidence. Learn about her PATCH method for overcoming camera fear and the four C's—Confidence, Clarity, Credibility, and Connection—that drive content conversions. Kim offers practical tips for finding your authentic voice, creating impactful videos, and leveraging platform-specific strategies for business growth.
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ANECDOTE

From TV Producer To Video Unit Builder

  • Kim Rittberg moved from TV producing to building Us Weekly's first video unit and scaled it to 17 people.
  • The unit became a major asset when the company sold, proving the business value of video expertise.
ANECDOTE

Hospital Epiphany Sparked Entrepreneurship

  • During an acquisition many colleagues quit and Kim was nine months pregnant while filling roles from her hospital bed.
  • That crisis convinced her to start her own business and control her future.
INSIGHT

Visibility Is Business Oxygen

  • Kim realized that hiding from the camera equals hiding from potential clients.
  • Visibility is essential because people won't find you if you stay invisible.
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