Authenticity, Voice, and How Video Converts

Advice on evolving your authentic on-camera voice, testing personality and humor, and concrete examples showing how consistent, strategic video converts to revenue for clients.

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#595 Hiding from the camera is hiding from your clients — so how do you show up with confidence and impact? In this episode hosted by Kirsten Tyrrel, we sit down with media powerhouse Kim Rittberg to dive deep into the power of video content. Kim shares her journey from TV producer to digital media strategist and reveals why visibility is the key to business growth. She breaks down the mindset shifts needed to show up on camera confidently, her proven PATCH method for on-camera success, and the four C’s of content that converts. Whether you’re camera-shy or looking to refine your video presence, this episode is packed with actionable insights to help you create videos that connect, engage, and drive results. Don’t let fear hold you back — your audience is waiting!

(Original Air Date - 2/24/25)

What we discuss with Kim:

+ Visibility drives business growth

+ Kim’s journey from TV to entrepreneurship

+ Overcoming fear of being on camera

+ The PATCH method for confidence

+ Four C’s of high-converting video

+ How video converts to cash

+ Finding your authentic voice

+ Easy ways to practice on camera

+ Platform-specific video strategies

+ Consistency and testing for success