Jeremy Enns, podcast marketer and sherpa, shares insights on developing a focused approach to podcast marketing, the importance of sound quality, combining marketing tactics, promoting newsletters instead of ads, benefits of living in Europe for productivity, and finding balance in work schedule.
Develop a clear and authentic marketing plan to stand out in a crowded podcast market.
Create a listenable experience with good audio quality to build credibility and engage listeners.
Deep dives
The importance of podcast marketing
Podcast marketer Jeremy Enz emphasizes the need for a tangible and focused approach to podcast marketing. Rather than relying on phonies and ineffective strategies, Enz encourages creators to develop a clear and authentic marketing plan.
Building a loyal podcast audience
Enz discusses the challenge of standing out in a crowded podcast market. He emphasizes the need for creators to identify their target audience and craft content that is relevant and engaging. By taking a nuanced approach and differentiating themselves from other shows, creators can attract and retain loyal listeners.
The importance of audio quality in podcasts
Enz highlights the significance of audio quality in podcasting. While it doesn't have to be perfect, he emphasizes the importance of creating a listenable experience for the audience. A professional-sounding podcast is essential to building credibility and keeping listeners engaged.
The role of newsletters in podcast marketing
Enz discusses the value of newsletters in podcast marketing. He notes that newsletters provide a less intrusive platform for promoting a podcast and offers opportunities to engage with listeners more directly. By leveraging newsletters to provide valuable content and promote episodes, creators can nurture their audience and encourage long-term engagement.
The title to this episode was going to be "Cut the Bullshit" which was the name of the Facebook group Jeremy founded a number of years back. Jeremy is a podcast marketer and sherpa who helps brands launch and grow their shows. He acknowledges brightly that every show is different and will have a unique path. The best thing you can do for yourself is register for his newsletter, Creative Wayfinding. Often when I read it, I find it is more about perspective than tips and tricks.
In this episode you will hear Jeremy's insights on developing a focused approach to podcast marketing and what he learned from discovering online business opportunities through Pat Flynn and Amy Porterfield. Also why your podcast should be listenable, with no noticeable audio issues.
And is Podcasting crowded? Compared to other mediums, no. Also tips on using (or not using) YouTube and making Newsletters that matter.
Also given that Jeremy is in Barcelona, Matt asked about what it is like working from Europe.