The Sound Off Podcast

Jeremy Enns: Creative Wayfinding

Sep 28, 2023

Jeremy Enns, podcast marketer and sherpa, shares insights on developing a focused approach to podcast marketing, the importance of sound quality, combining marketing tactics, promoting newsletters instead of ads, benefits of living in Europe for productivity, and finding balance in work schedule.

39:18

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Episode guests

Jeremy Enns

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Episode notes

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Quick takeaways

Develop a clear and authentic marketing plan to stand out in a crowded podcast market.

Create a listenable experience with good audio quality to build credibility and engage listeners.

Deep dives

The importance of podcast marketing

Podcast marketer Jeremy Enz emphasizes the need for a tangible and focused approach to podcast marketing. Rather than relying on phonies and ineffective strategies, Enz encourages creators to develop a clear and authentic marketing plan.

Introduction

4min

Transitioning into Podcasting and Building a Community

11min

The Role of Podcasting in a Larger Marketing Strategy

4min

Promoting Newsletters Instead of Traditional Ads

20min

Productivity Benefits and Moving to Europe

2min

Work Schedule Challenges and Finding Balance

2min

The title to this episode was going to be "Cut the Bullshit" which was the name of the Facebook group Jeremy founded a number of years back. Jeremy is a podcast marketer and sherpa who helps brands launch and grow their shows. He acknowledges brightly that every show is different and will have a unique path. The best thing you can do for yourself is register for his newsletter, Creative Wayfinding. Often when I read it, I find it is more about perspective than tips and tricks.

In this episode you will hear Jeremy's insights on developing a focused approach to podcast marketing and what he learned from discovering online business opportunities through Pat Flynn and Amy Porterfield. Also why your podcast should be listenable, with no noticeable audio issues.

And is Podcasting crowded? Compared to other mediums, no. Also tips on using (or not using) YouTube and making Newsletters that matter.

Also given that Jeremy is in Barcelona, Matt asked about what it is like working from Europe.

A Transcription of this episode is available here.

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