The Creator Spotlight Podcast Ep. 60: Ex-YouTube employee reveals the secrets behind viral videos ft. Hayley Rose
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May 27, 2025 Hayley Rose, a former Google and YouTube employee and growth strategist, shares her insider knowledge in this engaging discussion. She reveals the five crucial steps for creators to boost their YouTube channels, from crafting compelling ideas to mastering the upload process. Hayley emphasizes the significance of thumbnails, key metrics like click-through rates, and building audience engagement. With insights into the evolving creator economy and the nuances of YouTube's algorithm, she inspires creators to blend creativity with data for success.
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Hayley's YouTube Growth Journey
- Hayley Rose grew creators from zero views to hundreds of millions within a month at YouTube.
- She worked with 30-40 creators and a dozen podcasts, impacting roughly 100 billion views.
Test Thumbnails Before Filming
- Always create and test thumbnails and titles before writing scripts or filming video.
- Packaging your content right is crucial to ensure it resonates and motivates viewers to click.
Key YouTube Metrics to Track
- Focus on impressions, click-through rate (CTR), and views, especially in the first few hours after upload.
- Monitor if viewers watch over 50-60% of the video to gauge engagement quality.
