This week on The Creator Spotlight Podcast, Francis is joined by Hayley Rose, a former Google and YouTube employee turned YouTube growth strategist. Hayely has worked with some of the biggest channels on YouTube, growing them from zero views to hundreds of millions. In this podcast Hayley breaks down the five steps that every creator should follow to get more views, grow on YouTube and build a sustainable career in the creator economy.
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Hayley
The Upload Club
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Timestamps
00:00:00 Introducing Hayley Rose
00:03:00 The three services of The Upload Club
00:05:44 The actual purpose of a thumbnail — it’s not what you think
00:08:05 YouTube's most important metrics to focus on
00:12:20 The five steps every creator must know
00:15:22 Step 1: The Idea
00:19:14 Step 2: Pre-production
00:25:22 Step 3: Shoot day
00:28:35 Step 4: Edit
00:38:18 Step 5: Upload
00:43:37 Hayley's experience working at YouTube
00:50:55 Huge opportunities in the creator economy
00:57:32 What makes a creator?
00:59:55 Ex-YouTube employee's thoughts on the algorithm
01:01:50 Tactical advice for creators
