Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#633 - 20 Top Amazon PPC Questions Answered
Jan 21, 2025
Join Anne Harrell, Head of Product Evangelism & Enablement at Pacvue, as she shares her extensive knowledge on Amazon PPC strategies. Discover the latest innovations in Amazon advertising for 2024, including AI-driven tools that enhance customer insights. Anne and the hosts break down effective campaign management techniques, emphasizing bid strategies and the balance between automation and oversight. They also delve into using display ads to drive external traffic and the significance of keyword optimization, making this discussion a must-listen for e-commerce sellers.
41:02
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Quick takeaways
- Understanding the complementary roles of Packview and Helium 10 can help sellers select the right tools for their advertising needs.
- Recent innovations in Amazon advertising, like AMC and AI-driven recommendations, empower sellers to optimize campaigns using data insights.
Deep dives
The Role of Packview and Helium 10 in Advertising
Packview and Helium 10 serve complementary roles in the advertising ecosystem, with shared technology that benefits users seeking different advertising solutions. While Packview focuses more on enterprise-level advertising with a broader array of retailer options, Helium 10 zeroes in on individual product optimization and research tools. Businesses may find it advantageous to use both platforms, depending on their specific advertising needs and goals within different retail networks. Understanding the nuances of each platform can help brands select the right resource for their journey on e-commerce platforms like Amazon and Walmart.
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