Anne Harrell

Join Anne Harrell, Head of Product Evangelism & Enablement at Pacvue, as she shares her extensive knowledge on Amazon PPC strategies. Discover the latest innovations in Amazon advertising for 2024, including AI-driven tools that enhance customer insights. Anne and the hosts break down effective campaign management techniques, emphasizing bid strategies and the balance between automation and oversight. They also delve into using display ads to drive external traffic and the significance of keyword optimization, making this discussion a must-listen for e-commerce sellers.