DTC Podcast
Ep 379: TikTok Shops Affiliates – The Time is NOW | AKNF
Feb 16, 2024
Spencer, an expert in TikTok Shops and their Affiliate program, talks about how brands can get on TikTok through Affiliates without building their own organic presence. They discuss the role of creative content and analytics, TikTok's market position and user engagement, commission structure and fees for TikTok Shops, and effective strategies for success.
21:06
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Quick takeaways
- Success on TikTok Shops is not dependent on having a large following, as brands are finding success on organic shops without an existing audience.
- TikTok Shops offer three primary benefits: enhancing the organic shopping experience, providing a separate page for product browsing, and utilizing affiliate programs to connect brands with creators for promotional purposes.
Deep dives
No Need for a Following to Succeed on TikTok Shops
Success on TikTok Shops is not dependent on having a large following. Many brands are finding success on organic shops without an existing audience. TikTok has streamlined the process and made it easier for users to make purchases, resulting in increased sales. With Motion, a creative analytics platform, media buyers and creative teams can collaborate seamlessly, saving time and creating effective ads. TikTok's advanced tracking, server-side tracking, and improved algorithms have contributed to the longevity of successful ad campaigns, reducing creative fatigue. Additionally, Spark ads, which can be boosted or dark posted, have proven to be another valuable avenue for advertisers.
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