The Andrew Faris Podcast How The Meta Ads Algorithm Really Works
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Nov 8, 2024 Discover the real cost implications of creative testing campaigns and the misconceptions surrounding Meta ads algorithms. Learn why traditional testing methods may not be the best approach and how to use manual bidding for better ad evaluation. Delve into the challenges marketers face with ad testing, emphasizing data-driven strategies over intuition. Explore the role of probabilistic forecasting and micro engagements in optimizing ad performance, providing valuable insights for smarter media buying strategies.
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Understanding Meta's Algorithm
- Many brands waste money on creative testing campaigns because they misunderstand Meta's ad algorithm.
- Learn how Meta's machine learning forecasts ad performance for better results.
Meta Learns Quickly
- Meta's algorithm knows more, faster, with seemingly less data than you think.
- Even small spends ($5-$10) can tell Meta a lot about an ad's potential.
Manual Bidding Strategy
- Eliminate creative testing campaigns and launch ads with manual bids.
- Treat Meta's spending as your success signal: if it spends, it's working.