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12min chapter
How The Meta Ads Algorithm Really Works
The Andrew Faris Podcast
Understanding Meta's Ads Algorithm and Probabilistic Forecasting
This chapter explores the intricacies of Meta's advertising algorithm, focusing on its use of probabilistic forecasting to enhance ad performance. It highlights the significance of micro engagements in shaping the algorithm's predictions, offering insights for advertisers on how to leverage data for more efficient media buying.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode