The Edward Show

LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT)

14 snips
Sep 28, 2025
Guest
Malte Landwehr
Malte Landwehr, founder of Peec AI and an expert in SEO and AI search, shares insights on brand visibility in AI-generated content. He reveals the pitfalls of short-term tactics like mass AI content, cautioning against spammy strategies. The discussion highlights how different models like ChatGPT and Perplexity favor various sources, and debunks myths around schema and EEAT. Malte emphasizes the importance of consistent brand messaging, transactional pages, and warns about the impact of Cloudflare on AI crawling—tipping the scales in the new SEO landscape.
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ANECDOTE

Mass AI Lists Worked—Temporarily

  • Malte Landwehr described brands publishing 50 AI-written list articles daily to game LLMs and rank quickly.
  • He warned this tactic is effective but highly short-term and fragile.
ADVICE

Measure LLM Mentions And Source Types

  • Use tracking to see which LLMs mention your brand and which sources they cite.
  • Then target the specific source types (editorial, social, competitors) the models rely on.
ADVICE

Be Consistent In Brand Descriptions

  • Be obsessively consistent in how you describe your brand across site, LinkedIn, directories and profiles.
  • Consistent wording can quickly change LLM outputs about who you are.
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