How I Built This with Guy Raz HIBT Lab! Too Good To Go: Lucie Basch
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Mar 9, 2023 Lucie Basch, a French entrepreneur and co-founder of Too Good To Go, discusses her innovative app that tackles food waste by connecting consumers with surplus food from restaurants. Lucie shares her philosophy that collaboration trumps competition, leading to partnerships that optimize food rescue efforts. With over $30 million raised, the app has expanded to 17 countries, fostering a community of ‘waste warriors’ committed to minimizing waste. She highlights the importance of educating consumers and shifting cultural values around food.
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Values Disconnect
- Lucie Basch, after working at Nestle, noticed a disconnect between her values and her work.
- The focus was on producing faster and cheaper, often at the expense of waste and nutrition.
Waste Warrior
- Lucie Basch realized the scale of industrial food waste while at Nestle and wanted to empower individuals to combat it.
- This led to the idea of Too Good To Go, aiming to make everyone a 'waste warrior'.
Share Your Ideas
- Share your ideas widely to refine them and find collaborators.
- Lucie found her co-founders by discussing her idea and discovering others with similar goals.