Superpro Podcast
Hot Takes from Hot Tub Cody
Aug 6, 2024
Cody, known as 'Hot Tub Cody,' shares the rise of his successful cleaning company, Innovo Spa Services, which specializes in hot tub management. He discusses the unexpected boom in hot tub popularity during the pandemic and its impact on the short-term rental market. Cody highlights the unique challenges of hiring in this niche, the importance of using tech like Housecall Pro, and the value of community support. With plans for national expansion and franchising, he emphasizes the need for adaptability and continuous learning.
35:39
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Quick takeaways
- Cody emphasizes the strategic advantages of targeting niche markets like short-term rentals, which now constitute 70% of his business.
- The podcast highlights the importance of adaptability and continuous learning for business owners to sustain growth and improve operational efficiency.
Deep dives
The Genesis of Inova Spa
Inova Spa began when the founder recognized a gap in the hot tub maintenance industry while managing a hot tub dealership. He was frequently asked about cleaning services, which were not currently offered. After losing his job during the COVID-19 pandemic, he seized the opportunity to provide hot tub cleaning services, capitalizing on the surge in hot tub sales as more people invested in home leisure during lockdowns. Starting with minimal resources, he developed a niche business that quickly gained traction in Michigan's growing market.
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