“Hot Tub Cody” shares the journey of starting and growing his cleaning company Innovo Spa Services. It has become the largest hot tub management group in the Midwest. Cody highlights the value of specializing in a niche service and the benefits of targeting the short-term rental market. Roland and Cody hit on the challenges of finding and training employees and the need for continuous learning and adaptation as a business owner. Cody also shares his experience using Housecall Pro software and the importance of seeking support from online communities. He plans to expand his business nationally and potentially franchise it in the future.