Tetragrammaton with Rick Rubin Gwyneth Paltrow
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Jun 11, 2025 Gwyneth Paltrow, Academy Award-winning actress and wellness entrepreneur, shares her transformative journey from acting to building her lifestyle brand, Goop. She reflects on the profound impact of motherhood on her career and her shift toward personal fulfillment. The conversation dives into her commitment to clean beauty and sustainability, detailing the evolution of Goop's product line. Paltrow also explores the balance of authenticity in branding while navigating the challenges of entrepreneurship and the joy found in genuine storytelling.
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Origin of Goop Curation
- Gwyneth Paltrow started curating city guides in the 90s out of personal loneliness on film sets.
- She collected notes and local tips by talking to people and exploring on foot, creating a trusted resource.
Finding Local Insights
- When discovering a new city, talk to locals and ask about their favorite spots.
- Start with broad questions about their routines, then ask specific places like coffee shops or stores.
Starting Goop Newsletter
- In 2008, Gwyneth launched a newsletter featuring food and lifestyle content with earnest, homespun videos.
- It started privately but quickly drew thousands of subscribers despite being low tech and unpolished.
