Old-School Thinking is Killing Your Business – Here’s How to Fix It | GaryVee Q&A
Mar 11, 2025
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Discover why resisting technology could spell doom for your business, especially in contracting. Learn how to transform your approach and rally your team around change. Dive into strategies for using social media to drive local growth and the importance of branding over just sales. Find out the crucial video every roofer should create to connect with customers. Embrace your failures and leverage them for growth while navigating the balance between personal values and the fast-paced tech landscape.
Embracing technology is essential for contractors to remain competitive, as resisting it could jeopardize their business success.
Establishing a culture of accountability within teams empowers business leaders to address challenges and foster organizational resilience.
Leveraging social media effectively allows businesses to build brand trust and connect with clients through engaging content, unlike traditional advertising.
Deep dives
The Necessity of Embracing Technology
Adapting to technological advancements, especially in AI and social media, is presented as crucial for business success in the near future. The speaker emphasizes that business owners cannot afford to ignore these tools, as competitors who leverage technology will likely outpace them. Past experiences of begrudgingly learning technology showcase the speaker’s journey from resistance to acknowledgment of its necessity. Those who cling to outdated practices risk losing market share and becoming vulnerable in a rapidly evolving business landscape.
Importance of Accountability in Leadership
Entrepreneurs must take full responsibility for their business outcomes, with the speaker insisting that accountability is integral to leadership success. Business leaders are challenged to address issues within their teams directly, emphasizing that any failures can often be traced back to their own decisions. A culture of accountability encourages a proactive mindset among team members and fosters a more resilient organization. This accountability is framed as both a challenge and an opportunity for improvement within any business.
Leveraging Social Media for Growth
Social media is highlighted as an underutilized resource for businesses, particularly in the roofing industry, with the speaker advocating for creating engaging content. The potential of organic social media to reach and resonate with audiences is stressed, as it allows businesses to build brand trust without the necessity of large promotional budgets. Specific strategies, such as shooting simple videos that outline common industry mistakes, can attract potential clients while establishing authority. The transition from conventional advertising to social media is underscored as a critical evolutionary step for business owners.
Understanding the Evolving Landscape of SEO
The speaker warns business owners about the impending changes in SEO due to advances in AI technology, particularly with tools like ChatGPT. As AI becomes an essential part of search processes, traditional SEO practices may become outdated, forcing businesses to adapt quickly or risk being left behind. The focus shifts to harnessing content creation and optimizing for AI-driven platforms, indicating a need for agility in marketing strategies. Adaptation and quick learning are deemed necessary to stay relevant in this rapidly shifting digital environment.
The Value of Brand and Personal Presence
Building a strong personal brand is emphasized as a vital component for business success, granting owners the ability to command better pricing and attract loyal customers. The speaker explains how an established brand leads to customers preferring to work with you over competitors, thereby eliminating price competition. Storytelling and transparent communication are essential to connect with potential customers on a personal level, enhancing trust and loyalty. The value of creating content that highlights personal experience and brand ethos is discussed as a fundamental strategy for long-term success.
If you're in business and avoiding technology, you're in trouble. In this episode, I dive into why contractors—especially roofers—need to stop resisting tech and embrace the tools that will keep them competitive.
I break down:✅ The brutal truth about technology in business ✅ How to overcome resistance to change and get your team on board ✅ The real way to use social media for local business growth ✅ Why brand beats sales (and how to build yours) ✅ The one video every roofer should make today
If you're still thinking old-school marketing is enough, this one's for you. Let’s get to work! 🚀
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