The Sporkful
Reheat: Who Invented Flamin’ Hot Cheetos?
Mar 21, 2025
Discover the zesty saga of Flamin’ Hot Cheetos, one of America’s favorite snacks. The podcast reveals the cultural phenomenon behind their spicy allure and the health debates that follow. While Richard Montañez's inspiring rise to fame captivates, the discussion uncovers unexpected truths about the actual creators. Dive into the dynamics at Frito-Lay and the controversy over media portrayals, revealing how corporate narratives shape our understanding of culinary icons. Plus, an exciting culinary trip to Italy awaits fans!
31:40
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Quick takeaways
- Richard Montañez's claim of inventing Flamin' Hot Cheetos highlights the tension between personal narratives and corporate histories in product development.
- The snack's popularity among Latino communities illustrates the intersection of cultural identity and culinary innovation within American snack culture.
Deep dives
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