Crisis Leadership: Redefining a Company in 48 Hours

5 snips

May 3, 2025

In this engaging talk, Jason Bronstad, CEO of MALK Organics, shares his journey of steering the company from $12M to $100M while upholding its core values. He reveals how a PR crisis became a defining moment for the brand, serving as their North Star. Discover the importance of hiring for culture, his unique 1-on-1 check-in rituals, and how real impact stems from authenticity rather than just profit. This conversation challenges listeners to consider the true essence of growth, both in business and family life.

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INSIGHT

Scaling From $12M to $100M

Malk grew from $12M to over $100M under Jason Bronstad's leadership.
Strategic backend shifts enabled supporting high growth while aiming for profitability.

ADVICE

Hire for Culture and Contribution

Hire people who add value to both the business and the company's culture.
Avoid bad culture fits as they can damage the overall organization.

ADVICE

Use 1-on-1s to Build Trust

Hold regular one-on-one meetings with employees to discuss their personal wins and work friction.
Addressing friction openly builds trust and strengthens team relationships.

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Ever wonder what kind of leader you’d be when everything hits the fan?

Not when things are smooth. But when your product fails. The internet comes for your company. And you’ve got 48 hours to decide who you really are.

That’s exactly what happened to Jason Bronstad, CEO of MALK Organics—and what he did in that moment didn’t just save the business…

It defined it.

In this raw, honest, and wildly insightful episode, Jon sits down with Jason to unpack how a mission-driven company scaled from $12M to $100M, without losing its soul.

Here’s what you’ll walk away with:

🔥 The Crisis That Clarified Everything How a vanilla-flavored PR nightmare became the brand’s North Star.

🏆 Culture > Everything The hiring mindset that filters for heart, not just skill—and why the wrong person can wreck your company’s soul.

📈 Scaling With Purpose What it takes to grow from 1,200 to 10,000+ stores without compromising on values.

💬 The 1-on-1 Ritual That Builds Trust Jason’s 3-question check-in that surfaces tension, celebrates wins, and creates deep connection across his team.

🥣 Real Impact, Not Just Revenue The story of a mom, her two boys, and the one milk that made breakfast meaningful again.

If you’re building something—whether it’s a business or a family—this conversation will challenge you to ask:

Are you growing fast… or growing true?

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