Front Row Dads with Jon Vroman
Crisis Leadership: Redefining a Company in 48 Hours
May 3, 2025
In this engaging talk, Jason Bronstad, CEO of MALK Organics, shares his journey of steering the company from $12M to $100M while upholding its core values. He reveals how a PR crisis became a defining moment for the brand, serving as their North Star. Discover the importance of hiring for culture, his unique 1-on-1 check-in rituals, and how real impact stems from authenticity rather than just profit. This conversation challenges listeners to consider the true essence of growth, both in business and family life.
17:45
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Quick takeaways
- Jason Bronstad's swift response to a PR crisis not only salvaged MALK Organics but also crystallized its commitment to clean ingredients.
- The company prioritizes cultural fit during hiring to ensure each new team member contributes positively to its evolving values.
Deep dives
Growth Through Passionate Leadership
The speaker's journey in the plant-based milk industry highlights the importance of strong leadership and a clear brand vision. Initially joining as a consultant in 2020, he focused on promoting clean, organic ingredients. By building a dedicated team and scaling operations, the company has expanded from 1,200 to over 10,000 stores in just a few years. This growth underscores the value of surrounding oneself with passionate individuals who share a commitment to the brand's ethos, ultimately leading to significant sales increases from $12 million to over $100 million.
