In this engaging talk, Jason Bronstad, CEO of MALK Organics, shares his journey of steering the company from $12M to $100M while upholding its core values. He reveals how a PR crisis became a defining moment for the brand, serving as their North Star. Discover the importance of hiring for culture, his unique 1-on-1 check-in rituals, and how real impact stems from authenticity rather than just profit. This conversation challenges listeners to consider the true essence of growth, both in business and family life.