Consumer Code Tony Tsonis on How Pet Paradise Increased Conversion By 8% (MM#1)
Sep 4, 2025
Tony Tsonis, Senior Director of Digital Marketing at Pet Paradise, shares insights on scaling their pet care business while enhancing customer experience. He discusses the crucial role of reducing friction in customer interactions and building trust through strategic awareness media. Tony reveals how emotional connections with pets influence consumer decisions and highlights the effectiveness of video marketing in boosting brand awareness. Notably, he details an impressive 8% increase in conversion rates linked to tailored marketing strategies based on demographic trends.
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Unify Customer Data To Reduce Friction
- Reduce friction by consolidating customer touchpoints into a single CRM and unified profile.
- Use that unified profile to personalize outreach across web, app, email, and social channels.
Cross-Sell Using Usage-Based Signals
- Cross-sell services by linking usage data across boarding, daycare, grooming, vet care, and training.
- Use AI-enabled automation to put the right offer in front of the right customer at the right time.
Use Mobile App Messaging More Aggressively
- Expand beyond email into app push notifications and in-app messaging to increase timely engagement.
- Leverage HubSpot to coordinate mobile push, in-app, email, and social workflows.