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Tony Tsonis
Senior Director of Digital Marketing at Pet Paradise. He focuses on strategies for increasing market share, the importance of customer trust, and how demographic trends influence marketing strategies.
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Sep 4, 2025
• 22min
Tony Tsonis on How Pet Paradise Increased Conversion By 8% (MM#1)
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Tony Tsonis, Senior Director of Digital Marketing at Pet Paradise, shares insights on scaling their pet care business while enhancing customer experience. He discusses the crucial role of reducing friction in customer interactions and building trust through strategic awareness media. Tony reveals how emotional connections with pets influence consumer decisions and highlights the effectiveness of video marketing in boosting brand awareness. Notably, he details an impressive 8% increase in conversion rates linked to tailored marketing strategies based on demographic trends.
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