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Tony Tsonis on How Pet Paradise Increased Conversion By 8% (MM#1)

Consumer Code

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Harnessing Video to Boost Brand Awareness

This chapter explores effective strategies for enhancing brand awareness through video advertising on platforms like YouTube and Meta. It emphasizes the importance of authentic content, particularly showcasing employee interactions with pets, and notes a significant 8% increase in conversion rates linked to improved customer engagement. Additionally, the chapter delves into shifting market dynamics, highlighting changing consumer demographics and the need for tailored marketing strategies in the pet service industry.

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