The Russell Brunson Show Discovering Laws of Success From The Book That Inspired Napoleon Hill | #Success - Ep. 69
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Sep 10, 2025 Discover the fascinating lessons from a rare ten-volume book set that predates Napoleon Hill's work on success. Explore how optimism and a healthy ego can empower entrepreneurs. Learn the concept of 'cycling' through failures as a stepping stone to success. The discussion highlights the balance between humility and inner confidence, essential for leading in business. Ultimately, it emphasizes that mindset and the ability to recognize opportunities are as crucial as tactical strategies in achieving success.
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Ego As A Competitive Edge
- Russell Brunson argues a healthy ego and confidence are required to lead and create movements in business.
- He frames ego as the edge that helps entrepreneurs win attention and followers.
Buying Allen's Working Plan For $30k
- Russell tells the story of buying a rare 10-volume set called Allen's Working Plan for $30,000 after finding it in Reno.
- He suspected Irving Allen influenced Napoleon Hill and wanted to study the pre-1918 material personally.
Precursor To Hill's Ideas
- Irving R. Allen wrote practical efficiency work for LaSalle Extension University and influenced early copywriters like Napoleon Hill.
- His 1918 ten-book set predated and possibly shaped later 'laws of success' literature.
