In this vault episode of The Russell Brunson Show, I share one of the rarest book sets I’ve ever purchased: Allen’s Working Plan, written by Irving Allen nearly a decade before Napoleon Hill published The Law of Success. This ten-volume set was sold through direct mail in the early 1900’s, and it gives us a fascinating look at what business leaders and marketers were studying long before Hill’s ideas took off.
I’ll tell the story of how I discovered this set, why I paid $30,000 for it, and what makes it such a powerful piece of history. You’ll also hear the lessons that stood out most to me… Lessons that still apply today if you want to seize opportunities, build confidence, and lead others.
Key Highlights:
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How optimism, positivity, and even a healthy ego give entrepreneurs the edge to lead and win
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The Andrew Carnegie quote that explains why belief in yourself (even in private) is critical for success
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The concept of “cycling” instead of failure, and why great entrepreneurs must go through it
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The balance between humility outwardly and the inner belief that you’re superior when competing in business
This book reminded me that success isn’t just about tactics. It’s about mindset! The daily recognition of opportunity, the willingness to stay humble, and the inner drive to believe you can win. These timeless lessons gave me clarity and fuel for my own journey, and I think they can do the same for you.
If you want my full notes on Allen’s Working Plan, including the best takeaways from each booklet, go to russellbrunson.com/notes to grab them for free!!
http://russellbrunson.com/notes
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